Qazaqstan Premier League
QPL design challenge is an art project — a series of redesigns and restylings, where I present my vision for the crests of some clubs in the Qazaqstan Premier League.
Management football teams, to rebrand their team is very difficult. In addition, the fact that fans are used to the old crest, there are a lot of financial and other problems. Clubs with history, loyal fans and social influence find it difficult to approach this issue.
But looking at the cases of small European clubs like Venezia, Norwich City, Nantes or the very young US league (Major League Soccer), we can clearly see how much marketing and design can affect sports — promote local culture, develop children's football and, of course, build a large-scale sports business.