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Avex's in-depth UX/UI endeavor with Good Counsel involved the crafting of comprehensive user experience flowcharts tailored to a spectrum of user personas – encompassing Non-Members, Members, Lapsed Members, Active Members with Cancelled Subscriptions, and Guests. The objective was to intricately weave these distinct personas into our UX flows and design mockups, guaranteeing a harmonized experience for all categories.

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