Facilitating Good Counsel's Transition from Closed Subscription

In the brand's earlier iteration, the brand's catalog was inaccessible online, necessitating customers to commit to receiving clothing boxes either on a monthly schedule or as per desired frequency – without previewing the products prior to dispatch. Unfortunately, this approach led to a notable influx of returns.

In response, Avex provided strategic guidance and operational support in shaping Good Counsel's new business model. This encompassed un-gating the brand's catalog to facilitate a direct-to-consumer storefront on the Shopify Plus platform. Furthermore, Avex played a role in enhancing membership upsell strategies and bolstering social proofing measures for the brand.

Full Case Study: https://www.avexdesigns.com/work/good-counsel/