FIDELITY CARD

Hey there!

I created this fidelity card for a brand that manages events (I am a co-manager) with other stakeholders dedicated to university students called "Aperitivo Universitario".

The main objectives of this fidelity card design were:

• to create an easy and smart solution to increase brand fidelity and loyalty;

• to give "Aperitivo Universitario" and its logo more visibility to increase brand awareness around the logo/symbol;

• it says something like "after ten drinks, one is free".

I reached all of these objectives by:

• adopting one clear, readable font, which is the same for every other creation of "Aperitivo Universitario" to make the brand easier to recognize;

• dedicating one face to the logo and the other to the loyalty stamps;

• creating a grid dedicated to the number of drinks from 1 to 10 and creating enough space to use the stamp on each cell;

• creating space to write the name of the card's owner, to make it even more personal.

The colors that I used are, of course, the ones adopted by the brand: essentially red and white.

Of course, this designed had to be prepared for printing too (cmyk, A7 paper format, bleeds and distances, etc.).

I also manage every aspect of Aperitivo Universitario's marketing and communications, PR, relationships, etc. I also created the logo and the brand identity, I manage the Instagram account, from the editorial plan to the creation of the posts, etc., etc.

All flyers for this brand always need to be prepared for both digital and printing, which means that, once my definitive idea is approved by all parties involved in the decision, I finalize it, readapt it to different formats (IG post, IG story, A3, A4, A5 paper, 16:9 for screens, etc.) and prepare it also for printing (CMYK profile color, blees, etc.).

All parties were happy with the outcomes!

What about you? Do you have any feedback?

Feel free to contact me for consulting, freelance work, and more here on Dribbble or by email at edoardo2001.eb@gmail.com

Thank you,

Edoardo.