Packaging-Absinthe

The packaging design of absinthe stands as an amalgamation of myths and realities that surround this mysterious drink. Inspired by the legends that link it with death, madness and the creativity of artists like Van Gogh, the logo is inspired by the belle époque; the time of its creation. The bottle label becomes a symbolic collage that captures the essence of absinthe a skull surrounded by ingredients such as anise and absinthe as well as plants that allude to hallucinations. The intertwining thorns underline the dangerous reputation, while the presence of a painter and elements such as snakes, hummingbirds and butterflies offer a contrast, hinting at the duality of absinthe as a source of inspiration. Together, the packaging design becomes a visual narrative that embraces the rich history and mythology surrounding this enigmatic drink.