Total Flush | Packaging & Motion

Total Flush is a high-performance liquid for cleaning air conditioning and refrigeration systems, developed by Quimital, an Italian-Brazilian company specializing in solutions for HVAC-R and automotive system maintenance.

As the company's first product, after several years in the market as its flagship product with excellent acceptance in the Brazilian market, a redesign was needed to reposition it in light of new commercial and corporate strategies. To achieve this, significant visual changes needed to be implemented in this new packaging, including:

• Repositioning the product by discontinuing its old slogan "Substitute for 141B"

• Adopting a modern and technological visual design while retaining elements from the old packaging, such as the orange front stripe

• Applying a metallic and reflective finish to facilitate product differentiation among

competitors on the shelves