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🎯 Brand identity for a boutique consultancy for founders, business owners & entrepreneurs.

The client envisioned an attention-grabbing brand identity that combines the aesthetics of a vintage magic shop and an eclectic old Hollywood music studio.

🐇 I created a combination mark featuring a rabbit and bold, hand-drawn type. The rabbit is coming out of a magician’s hat - an unending trove of wisdom, and has double eyes to engage the viewer and make the logo more memorable.

The type system includes a killer combo of a display, script, sans serif, and serif typefaces. As for the colors, we went with a retro palette inspired by a “The Great Houdini” poster.

🎩 Once the master logo was done, we developed a set of logo variations, two layouts for business cards, social media visuals, a brand pattern and four branded graphics before creating a comprehensive brand guide.

Do you think I captured the client’s vision well?

Let me know in the comments below! 💬