Megainsight | Website & Illustration

Megainsight is a SaaS platform designed to help offline retailers attract and retain customers through personalized promotional offers. We have developed a brand system that works for different markets as well as a global website that presents the company as an established figure in international business.

Megainsight’s logo depicts a lighthouse that illuminates the way ahead. This symbol was deliberately incorporated into the city illustration. Not only does it complement the harmony of metaphors, but it also highlights the company’s intention to bring to light ideas and opportunities for clients to explore in the dynamic landscape of their own goals and ambitions.

Each product is illustrated with a thoughtfully designed mascot that reflects its distinctive features. On its own, a mascot captures the essence of a particular service, but together they form an entire family of products, all diverse and self-sufficient—just like sports mascots.

Another one of our creations was the landscape of a city inhabited by people with unique consumer behavior types. This rich and dynamic universe incarnates the spirit of the company. It symbolizes its diverse customer base and serves as a visual representation of the public that Megainsight caters to.