Overview

Project Duration: 19.5 hours

Goal: To Drive Conversions and Increase User Engagement.

Process

1. Research

To ensure the landing page resonates with the target audience, I conducted thorough research. I delved into understanding the specific needs and preferences of the target market, performed a competitor analysis to identify industry standards, and created personas and empathy maps to better address user pain points. This research helped me craft a landing page that effectively communicates Layer One X’s key messages and caters to the desires of the users.

2. Ideation

I placed great emphasis on information architecture, leveraging the personas I created to align the design with users’ desirability. Additionally, I researched the existing design system, drawing inspiration from what's been has done and the new L1xApp to ensure a seamless user experience.

3. Design To foster user engagement, I sketched out design concepts, resulting in a prototype that facilitates smooth interaction. By making the information more accessible, enjoyable, and direct, I’ve tailored the design to meet the distinct needs of these customer groups.