Revolutionizing the E-commerce Experience for Sun & Sand Sports
GMG, a leading holding company in the Middle East, has witnessed a rapid surge of e-commerce demand for its Sports division. Online sales doubled in 2020 and the regional market is projected to reach $49bn by 2025. To stay ahead, GMG Sports' primary brand—Sun & Sand Sports, the largest sports retailer in the MENA region—implemented a rebranding and omnichannel initiative, revolutionizing the e-commerce experience.
Read more about the project here
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