Ads that convert busy doctors & nurses

We needed healthcare professionals to sit up and take notice. With COVID-19 making workplaces extremely busy and stressful, our ads needed to be bitesized, explanatory and compelling. We shot a series of 6 - 15 second ads for Facebook and Instagram that worked to introduce Celo, build product curiosity and drive users to download the app.

Our ads drew inspiration from the highly successful by Monday.com advertising campaign, with a healthcare focus. Tapping into the need to reduce individual stress and the frustration of slow team communication. Celo offered a compelling way to solve a huge problem in a users daily life. Across a single day of shooting we created 12 ads and a foundation of content to elevate the brand and drive user growth throughout the world.

54%

Decrease in cost per download with new video creative.

11x

Growth in monthly new users since starting with Double.

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