Apple Car Teaser

Just a fun project to see what it would look like if Apple advertised an upcoming Apple Car with a headlight teaser ... but this turned into a more thorough concept.

Reasoning behind the design

There are four sets of four lights, with a set in each corner of the car.

All lights are identical, capable of being white, amber, red, and blue. All the lights are able to illuminate only their rings (shown in the first three lights) or fully illuminate (shown in the fourth light) to any degree of intensity. They can be animated.

Daytime
- front: white rings
- rear: red rings

Nighttime
- front: solid white circles
- rear: red rings

Driverless
- front: blue rings
- rear: red rings

Other functions
- Braking: the red rings fill in as solid red circles
- Turning: the outermost rings towards the direction of turn become orange, and their inside fill will pulse orange
- Reverse: innermost rear rings will be solid white
- The entire car could be reversible, meaning it theoretically has no front or back, and could drive in either direction. The lights could instantly change to denote direction of travel.

I think I have an interesting concept here. I'd love to animate this someday. What do you think?

Posted on Oct 17, 2015
TJ Kohli
Creative Director at Monogram

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