Game Website: Heroes of Crown

Introduction

Heroes of Crown (HOC) is a mobile idle RPG that plays in portrait mode and features a great collection of heroes that you will be using to combat foes, grind in-game items/currencies, and progress further into the story mode and other game modes like PvP, Guild, and events.

In 2022, VNGGames decided to buy the game copyright and release it throughout the SEA market, including: Thailand, Indonesia, Philippines and Vietnam.

Designs

The layout is designed on desktop size 2000px with safe-zone 1200px to make sure that all information is fully displayed on different screen sizes.

πŸ–₯️ Desktop Versions

  • Indonesia & Philippines

The design of these two are relatively similar, but the challenge lies in ensuring that the layout does not change despite the language differences. The text phrases, provided by the product team after completing the design layout varies in length, hence need to ensure that they do not affect the initial design layout.

  • Thailand

For the Thailand version, the product team prefers to use their own KOL, unlike in Indonesia and Philippines where in-game characters are used.

πŸ‘‰ Check out full designs & case study here: HEROES OF CROWN

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