ICMD Logo Lockup

ICMD approached us with a request for an identity that would be elegant, simple, and scholarly, yet contemporary to suit their focus on new media.

The final logo concept plays on the global nature of their work, and the broad range of musical styles which can be labeled “Classical.” The classroom globe is found in schools around the world and has become a symbol of learning at all levels. This speaks to their academic approach. The type-within-rings-of-type also resembles a bank vault, speaking to ICMD’s mission of preservation for future generations.