E-payments: Website Hero Section

Here's a hero section of a landing page I recently designed for an anonymous company that connects businesses with banking for their payment solutions.

Why a Redesign?

• Outdated design layout of the existing website

• Lack of visual hierarchy

• Lack of clear Call-to-action buttons and copy

• Low conversion rates

• Cluttered top nav bar elements - which reduce the visibility of individual menu items, Navigation Errors, Mobile Responsiveness

• etc...

Changes I made

• Introduced a clear visual hierarchy, guiding users to the most important content and calls to action

• Implementation of clear and concise copy ensures that the website's messaging is more effective. Users can quickly grasp the value propositions and benefits my client offers.

• Added some impact number metrics as social proof of how this "Business"(my client) is performing for others

• Kept only necessary nav bar elements to improve the navigation - Responsive and Mobile-Friendly design