Case Study: Adenis - Brand Identity

CLIENT

Adenis, France

DELIVERABLES

Brand and Identity Design

Web Design

Internal System Web Design

Business Card Design

White Pages Design

Documents Template Design

Roll Up Banners Design

Ongoing Design Support

TEAM MORE BY US

Maria

2017-2019

ABOUT ADENIS

Adenis is an MSP Company who expertise in providing solutions to facilitate and expedite the management of numerous platforms and a coalition of servers while compressing the costs and intricacy of the data center. They enhance the workflow and responsiveness of the office/workspace and productivity of every employee by utilizing system management and virtualization technologies.

They have a vast and diverse range of areas of expertise in management, networks, and virtualization systems. From LAN, VPN, mobility, telework, and telephone service over IP, to Microsoft servers, SAN, clusters, and methodically set up a PCA/PRA. Above all, they are zealous about learning and the advancement of the latest technologies.

Our clients wanted to work with someone who can support them with this wide and collective range of options that they provide and make their life easier. They wanted their brand to be represented in the forms of brand identity, web design, document design, white-papers, design rollup, banners, etc.

BRAND STATEMENT

PRODUCT

Adenis delivers professional technology solutions and mobile services

BENEFIT

Adenis creates a great secure environment for the businesses to grow

CLIENTS

The clients are other businesses and enterprises

DISTRIBUTION

France and Europe

WHY CHOSE ADENIS?

Because Adenis is a reliable and flexible partner who would support your fast-growing business or your enterprise with secure and high-tech solutions.

WHEN?

In times when technology, security, flexibility, and availability are the number one priority for each business.

SIMPLIFIED POSITIONING

Adenis provides technology solutions to professionals, businesses, and enterprises while helping them grow, feel secure, and give them peace of mind and 99% availability.

OUR FINDINGS

Decision-makers are:

• Over 80% of male

• Technology Directors in big corporations

• Have available a huge range of partners to choose from

• Prefer to work with one company that is flexible enough to grow and develop new solutions with their speed and according to their needs

• Looking for 100% availability of their business online

• Interested in the latest technologies

• Security is an important issue for them

DESIGN DIRECTIONS

• To create a feeling of trust, security, and seriousness, but show innovation at the same time

• To focus on the latest trends in design in the technology sector, but be different and innovative

• Multi-device friendly design

• Simple and intuitive

• Modern

• User friendly – make it easy to navigate, understand and follow the user journeys

LOGO

Our client needed a logo that would be easy to recognize and remember, fit all of the branches of their businesses, but also would be simple, easy to remember, and recognizable. The findings led us to a custom font we created. It radiates harmony and stability with its rounded shape and clear readability, contributing to building our brand confidence.

COLOR PALETTE

The client needed to be able to customize its logo depending on the area of business they use it. We focussed on creating a palette that fits well together but also shows a clear distinction between the teams in the company.

COLOR PALETTE – TEAMS

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