Comulate Case Study
One word: belief. The belief that finance and accounting teams deserve world-class software to drive their organizations to the next level.The belief that unsolvable problems can be … solved. With automation. With Comulate.
We had the privilege to partner with the team at Comulate on their visual identity as well as providing additional brand support to help with a seamless brand launch. Here's the high-level low down on our work together:
✅ Baseline Brand Evaluation
Odi led the Comulate team through a brand attributes exercise that highlighted three key characteristics that would further shape the brand: Modern, Focused, and Sophisticated.
✅ Logo Update
Automation. Agility. Focus. These inspirations are found within Comulate’s mark, which took cues from a spoke-like design and transformed into something iconic.
✅ Visual Language
Comulate’s brand is anchored in a primary color palette exudes energy and depth, the secondary palette establishes hierarchy, and the tertiary palette borrows from highlighter and pen hues to create eye-catching accents. Drawing even more inspiration from the hand-penned checks, X’s, and other pen marks an accountant might use to mark up a sheet, the effect creates a human, empathetic touch.
Check out the full project ➡️ https://odibrand.agency/work/comulate
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