The project involved creating posters for the 2016 White Ribbon competition, with a focus on raising awareness about domestic abuse against women. The brief called for the depiction of this issue through three distinct concepts.

Concept 1

The first concept emphasized the hidden nature of abuse, with women concealing their suffering beneath a facade when they go out. Accessories, makeup, and clothing were used to mask their pain on the left side of the poster, while tears and wounds against a black background were depicted on the right side to contrast this facade.

Concept 3

The third concept aimed to symbolize the ongoing damage and pain inflicted on these women. It was conveyed through an image of a woman's hand breaking apart, resembling shattered glass, symbolizing the impact of abuse, exploitation, and perversion.

Concept 2

The second concept revolved around the idea of women concealing their emotional trauma behind a mask. The poster featured a woman holding a mask with a perfect smile, but beneath it, bloody tears illustrated her silent suffering.

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