Lars Own :: Recipe

While the Nordic specialty foods available from Lars Own are mouthwatering on their own, one of the most effective ways on the website to entice new customers is via the recipe pages.

The recipes draw in food lovers with lifestyle photography and quick-hit information (prep time, cook time, servings) near the top, communicating what the end result will look like and important details that help the user decide whether to read further.

Any Lars Own products included in the ingredients list display as links, giving the user an easy route to learn about the items and where they can be purchased. The addition of reviews leverages the experiences of other customers to add credibility and support the value of both the recipe and the products it incorporates.

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