Earth Savvy Posters
I developed these posters for a fictional (school project) brand called Earth Savvy, which is a conference based on environmental issues and examines potential solutions. Most of the time when we see calls to save the environment, they are paired with dramatic photos the devastation we are causing. Obviously, that approach is not working very well. Instead, Earth Savvy uses a colorful, illustrative, and much more toned-down style to catch the attention of those who are not impacted by existing advertisements.