Simcia Cybersecurity Campaign

This campaign was created for Simcia Security during a live brief assignment. The objectives were to give partner organizations a way to educate workers about cybersecurity and motivate them to defend business integrity and data. I worked with a partner throughout this project on the material and ideas, both of which we would touch base on over meetings and messages.

My partner and I wanted this campaign to adult and office remote workers or groups with a colorful, stylistic approach. To meet these objectives, we worked on material centered around safe internet habits for remote workers by using superheroes and villains. We not only researched and took notes on safe internet habits, but provided lore and an overarching story for our characters (Software Steve and Malware). This research phase helped craft the content for our campaign, which saw us split the material and make everything from water bottle designs to an interactive computer game concept. We both wanted our campaign to be comprehensive and filled with ideas so the client could see what direction we were trying to go in. Later on, my partner and I revised materials with client feedback to create a unique and successful campaign that met their objectives.