E-commerce solution for a handmade ceramic tiles design studio

Field Tiles wanted a highly-accessible online store with a built-in product configurator ready to process even the most complex of product combinations. The biggest task was to give users a flexible tile customization possibility, but without overwhelming them with too many options.

Colorful tiles take center stage on Field Tiles' new homepage design, with a set of new, sales-boosting features, such as a one-page product listing, fresh CTAs, and full compatibility with mobile devices for an optimal and accessible shopping process.

We gave Field Tiles a new, custom-built online store, based on a meticulous UX design process that focused on making the products stand out and inspire. We added the Articles section, optimized the UI, and tweaked the website's front end to bring the brand up to speed with current tech.

Finding the perfect tile

Field Tiles is a ceramic tiles online store that offers a variety of handmade products crafted by tile makers from all over the world. Their dedication to making this unique piece of interior design and architecture popular goes beyond simple aesthetics. Tiles can serve as a functional work of art, and sometimes, their beauty call for a showcase worthy of an art gallery.

Ceramic beauty in the spotlight

When it comes to interior design, product presentation is key. In this case, the crucial element of the product card is the close-up photo that makes it possible to appreciate the unique details of every tile: from color shading to structure and crazing. This is also the place where customers can choose between more than a dozen tile formats, calculate the price for square feet or meter, and finally, add the product to the cart. In spite of the abundance of product configuration options at this step, the whole process remains smooth.

The Tile Stories

The Field Tiles studio eagerly shares knowledge in design and tile making, as well as practical tips on residential and commercial construction projects. In the Articles section customers (both retail and wholesale) as well partners can find answers to their questions and get to know the brand better.

See the full case study ✨

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