🚀 Ever encountered the mantra "less is always more" in CRO?

In the realm of B2B landing page conversion rates, there's a silent player often left on the bench...

The caliber of the leads you reel in.

With subpar emails, your campaign swiftly descends into mediocrity!

What unfolds? => A climbing acquisition cost, with a flat lining count of final conversions (if luck is on your side).

However, if you ace the quest for top-notch leads, you can circle back to ad platforms, voicing:

"Hey, this target audience is gold for my venture; keep ‘em coming please" 🫶

Thus, you often manage to keep your acquisition cost in check while ramping up conversions!

There’s a whole universe of strategies to elevate this, yet my go-to is the deployment of a multi-step form!

Why? It's been my ally in finely segmenting leads and, notably, boosting the tally of leads captured, extra steps notwithstanding. 😅

I sense these forms dial down the friction, instilling a rhythm of progress. They pave the way for deeper queries as you move along. The user, keen on not “squandering their time,” is more geared to sail through the form.

The sprinkle of gamification keeps the engagement meter ticking until the finale.

In a nutshell, we crafted a clonable Webflow that struck a chord - now we're upping the ante this year with a V2 crafted on Wized & Webflow.

Discover the form here: https://hackday-form-multistep.webflow.io/

Clonable available here: https://webflow.com/made-in-webflow/website/hackday-form-multistep