Our collaboration with Apollo Scooters came about naturally, as we’ve previously worked on their mobile app’s interface and usability. This time, the Canadian electric scooter manufacturer needed a mobile-first redesign of their E-commerce platform, which was an exciting opportunity to showcase our design and development capabilities. We worked closely with the client to understand their needs and objectives, which allowed us to create a solution that exceeded their expectations.

Problem

Apollo Scooters, with whom we've already worked on their mobile app, had a successful E-commerce website, but they were experiencing a significant drop in engagement and sales due to the website's lack of mobile-friendly solutions. Recognizing that the majority of their traffic came from mobile devices, they sought a solution to address this pressing concern.

Solution

We thoroughly analyzed Apollo's existing website using a cognitive walkthrough and the Hotjar website heatmap tool. This enabled us to pinpoint the website's most and least engaging sections and elements. Based on our findings, we recommended a complete redesign of the website with a focus on mobile devices. We also recommended a more visual approach to showcase the product.

Value delivered

The new website not only met Apollo’s objectives but also exceeded their expectations. Our work led to a significant improvement in the website’s mobile user experience, engagement, and conversion rates. By prioritizing essential e-commerce features, we eliminated unnecessary text and enhanced the visuals by integrating prominent images and product photos. The website is now mobile-friendly, and customers can buy and navigate it easily, regardless of device.

See the full case study here

Designers: Karolina Ignaszak, Emilia Świątek, Bartosz Aziewicz, Szymon Grabowski, Julia Bogucka Developer: Marcin Owczarzak Project Manager: Anna Michałowicz, Rafał Pawlak | Quality Assurance: Agata Gałka

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