The French Way / logo
Rebrand for The French Way, a relocation and expat support agency based in Paris, France.
The French Way is a team of expats, so they understands the challenges faced by their clients when moving to a new country. That's why The French Way help to streamline their clients' move to France by tackling the complex French bureaucracy head-on.
For the brand redesign, we wanted to move away from traditional French stereotypes and create a bold, distinctive visual identity. Our team crafted a unique F-wheel logo, which perfectly embodies the agency's core values of movement and ease. To further elevate the brand, we selected vibrant color accents and bold typography that create a consistent, exceptional look and feel.
Press “L” if you like it 🖤!
Art Direction, UX @Serhii
Branding, UX/UI, Interaction design @Stacy
Stay tuned ✌️
