A premium and organic coffee brand with locally produced and freshly roasted coffee beans for the take-away coffee truck business based on Snells Beach and Matakana, New Zealand.

Brand name originality:

Mahurangi (region of Makatana & Snells Beach) Ecology + Coffee = ECOFFEE

One of the main spots in these places for enjoying this trip is the fresh air, great scenery, and cozy beaches; therefore, I used complementary colours for this brand and made it into a tropical and coastal theme with a coffee bean on top of the tree.

Colour schemes used:

- Blue: safety, trust, calming 

- Brown: organic, earthy, honest

- Orange: energy, vitality, action, warmth

This brand was made for one of my projects at Whitecliffe College in the subject of Graphic Design & Typography II.