URBN Street Logo Design

This is a logo I created by giving myself a personal prompt from Chat GPT combined with David Sherwin's book, "Creative Workshop: 80 Challenges to Sharpen Your Design Skills."

The goal was to go outside my comfort zone a little, and create something that focused more on type. The prompt was to create a logo for a [fake] company called "URBN Street" - an urban clothing company for modern times. The logo needed to be minimalist, high in contrast, modern, clean, and incorporate a graffiti-style of type.

Feel free to try this prompt out for yourself! I find that using Chat GPT as a prompt generator has been a great tool for sparking creative ideas and overcoming artist block.

Made in Procreate for iPad and Adobe Illustrator CC.