Building sustainable awareness . Planext
Joining forces with Vía, we create a sustainable brand, generating value and contributing to sustainable development globally.
Another way of thinking about the future
We were called to participate in the construction of a new brand that has sustainability as its main axis. To carry out the mission we co-created together with Vía, a graphic design and branding agency to generate added value and contribute to sustainable global development.
Building the sustainable vision
In our discovery process, we collaborate closely with the client in a series of workshops to identify the key values and attributes that would make up the company's vision.
Generating shared value
To build the pillars of the new brand, we co-create innovation capsules to explore all verticals, identify possible naming and detect where impact can be generated.
Aligned strategies
Once Planext was defined as the name of the initiative, we moved forward with an impactful branding design and a brand manual that enhances the purpose of the brand and its development.
Doing good, doing well
Planext transmits a new consciousness that enhances sustainable development. It proposes rethinking the future with a people-centered approach, adding value to all those actors who want to make social, environmental and economic change to contribute to sustainable global development.
Find out more about the whole project here!
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