Boss x NBA Collaboration

As a long-term client, Hugo Boss turned to Avex for their expertise in campaign direction, copywriting, and creative work for the much-anticipated collaboration with the NBA and their BOSS line. Our journey commenced with establishing the initial creative direction, delving into colors, typography, graphics, and tone of voice. Subsequently, we dedicated our efforts to curating an extensive repertoire of social media and email assets, artfully displaying sleek products and iconic player inspirations.

Learn More: https://www.avexdesigns.com/work/hugo-boss/