Brand identity & logo for The Good Stride

Brand identity & logo for The Good Stride, an exclusive training program and platform tailored for runners. Beyond just training regimens, The Good Stride also offers a stylish range of socks and T-shirts.

Our mission was to craft a logo and branding that effectively encapsulate the essence of the concept. *The term "Stride" symbolizes a singular, purposeful step or motion during walking or running. It embodies the act of running with unwavering intent and vigor, underscoring efficiency and dynamic movement.

In shaping the logo, we drew inspiration from the image of robust tigers converging into a formidable cohesive unit, seamlessly harmonized with the corresponding block typographic solution. The overarching T-shaped elements employed in the design echo the notion of starting lines on a track.

Take a leap towards outsdanding & timeless!

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