Hydra Branding & Illustration

What happens when tech meets ancient Greek art and mythology? Hydra's rebranding journey! 


Hydra, the lightning-fast data warehouse built around Postgres, embarked on a quest to combine imagination and innovation in their brand. We took the elephant familiar to the Postgres users and mixed it with inspiration from Greek mythology, creating a unique brand identity featuring a double-trunked elephant logo and a set of beautiful illustrations. 🐘💥

Full credits:

Branding & art direction: Maja Jagielska

Illustration: Dawid Sobecki


Project management: Maria Biernat

Motion design: Michał Jałbrzykowski

Web design: Mariia Chabak

No-code development: Adrian Borkowski, Kacper Murzyn, Piotr Butlewski

Read the full case study of this unusual project here!

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Mixing mythology, tech, and elephants? We're up for more cool projects like Hydra. Got one? We're all ears at hello@tonik.com!