How TrueProfit Attribute Your Ad Conversions

When TrueProfit records a conversion from one of your ads, it will start attributing data to the Assisted Purchases and Last-clicked Purchases. All ads that generated clicks but no successful conversions are counted into Assisted Purchases. Meanwhile, the last ad that a customer clicked on and made their purchase is counted into Last-clicked Purchases.

This attribution model is unique in TrueProfit. It records events and reports conversion data cross-channel for all of your ad channels. We believe it is a powerful tool for your performance marketing efforts:

• Have a comprehensive understanding into your campaigns' effectiveness cross-channel

• Mitigate the over-report issue from different channels when reporting conversions

• Understand the full customer journey without missing out on effective channels that • assisted successful conversions

• View insightful reports with matching order, customer, and product analytics in one app.

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