Tasty Treat of Motion

I did adequate research and study about my client's brand, which is a startup, and its product, and also did a detailed study of its competitors in the market. For accurate information, I read the consumers; first-hand experience on Amazon, Insta, gram, and various e-commerce sites. I paid a lot of attention to how the giants in the same segment are approaching the market to better understand consumer behavior and what concerns them most when it comes to the well-being of their pets. Is it their pet's health and their budget which concerns them most or Is it so that they just love to see their pet enjoying its new meal also.

After I was done with all the research, I combined all of the information with imagination and came up with various ways in which I could show everything this brand has without showing too much of everything. Tried several storyboard ideas and lastly settled on this one.

I have done -

1. Research

2. Concept and Treatment

3. Storyboarding

4. Creating Assets in Illustrator & Photoshop

5. Final Animation

6. Sound & Mix