Solving for free to premium conversion and adoption
About Manifest AI
Manifest is an AI-powered chatbot for Shopify stores, which helps customers find relevant products, answers any questions about products/store and also helps customers with post-purchase support
Project Understanding
Business Goals
Increase the conversion rate of free plan users to paid plan subscribers for our app, ultimately boosting our revenue and market position.
User Needs
As a store owner, I seek motivation to complete tasks and use the app's free credits to boost my sales volume. I need a strong incentive to invest time in onboarding, knowing these credits will increase my store's revenue without added costs.
Product Goals
We intend to drive store owners to complete onboarding tasks and utilize free credits for increasing sales volume. Our goal is to achieve a 20% boost in average sales volume for stores using these credits within the next quarter.
Problem Statement
Low Conversions
We are facing a challenge of low conversion rates from the free plan to paid plans, despite a substantial number of app installations.
Free Credits Adoption
We need to retain users on the free plan, even if they may not require or afford a paid plan, potentially through the adoption of free credits.
Social Validation
The lack of social validation and reviews is a barrier that dissuades larger brands from trying out our product.