Mashreq Bank - Characters
Illustration Language - Characters.
I had a blast working on the design and implementation of a unique visual style for the Mashreq brand, which can be found in the mobile app and across other brand products.
My main goal was to create character styles that can adapt to whatever the situation calls for, whether it's a cute icon, a super icon, or a full-blown illustration.
Responsive Characters
The level of detail varies depending on the intended usage of the illustration, whether it's an icon, super icon, or a full-scale illustration.
Enter Mashreq Bank works: