HELL ENERGY

HELL ENERGY is one of the fastest 

growing FMCG brands in the world, 

as proven by its explosive export 

expansion and growing global popularity.​​​​​​​

My concept's goal was to achieve an 

imperceptible but still significant 

change in the image of the brand.

The aim was to make a cool branding 

with the same feel and look with much 

more positive brand message.

See the whole project on Béhance

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