Web Home Page design #redesign

Home page design done as a recruitment assignment. It involved redesigning the existing site according to the client's original vision but adding a look to match current trends. Challenges included the difficult linking of the grants management system to the nature-exploration theme - something the client required. Maintaining minimalism while conveying the greatest product knowledge and encouraging the visitor to schedule a presentation.

Key points

grant management system

outdoor look and feel

avoid corporate style

yellow is forbidden

simplify and flatten the site

don’t use the new AFI logo

Challanges

Maintaining the style required by the customer

Adding outdoor elements in the interface

Maintaining minimalism and a simple style

Maintain consistent margins and spacing

Remaining as transparent and usable as possible

Text editing

Design refresh, up to date in 2022