Dogwood Flower

Inspired by 18th-century French Salons, Dogwood Flower is an experienced floral house where the community is at the heart. Their craft draws people in, while the warm and grounded space invites them to stay. The welcoming atmosphere at Dogwood Flower sparks conversation and encourages community while surrounded by delicate blooms and artisan arrangements.

For this brand, we explored the roots of floral arranging and the ancient art of tarot reading to create a brand that is rooted in history and authenticity. Delicately balancing romanticism and resiliency, the hand-drawn icon depicts a gripping palm holding the dogwood branch with strength and intention, showcasing the flower's resiliency and power.

This project was created under contract for Mayka Marketing.