UI Design - Travel Landing Page
Give a shot
A landing page is a single web page created as a destination for a specific marketing or advertising campaign. It’s called a landing page because visitors land on the page after clicking a link in your ad or marketing campaign. As well as using landing pages as ad targets, you can share links to them on social media, add them to videos, and include them in email or other marketing campaigns.
Background
A travel agency is looking to expand its business by attracting a new audience, specifically young individuals who are active internet users. They want to create advertisements to reach as many potential customers as possible and introduce their expertise in managing travel experiences. They offer various destination options, including Europe, Australia, and Asia. Additionally, they provide exclusive tour services for couples and families.
Asking the Owner
In this UI/UX design phase, I aim to understand the owner's expectations for the landing page to facilitate the achievement of the company's goals and provide insights for the visual design of the landing page.
From the owner's interview, I gathered some data that can be applied to the landing page, including:
- Headline: "Journey to All World's (Unlock the wonders of the world, your personalized dream trip)"
- About Us: (Business profile)
- Values: Safety, 24/7 Support, Competitive Pricing
- Showcase the best continental destinations: ASIA, EUROPE, AUSTRALIA, with a trigger to be one of the first 50 registrants and receive a 15% discount.
- Display exclusive tour services for couples and families to specific countries.
- Testimonials from previous clients.
- Call to action to join.
Challenge
With all the data gathered, I was tasked with creating a landing page based on the provided requirements to achieve the desired goal.
What I Did
After collecting data from the client, I created a wireframe. This wireframe serves as a rough sketch of the design to be created. The wireframe is intentionally minimal, focusing on the key points provided by the owner to outline user flow and layout.
From the wireframe, I sought confirmation on whether the simple form of the landing page aligns with the owner's desires and the intended goals. I also explained the reasons behind the wireframe's design choices, including:
- Selecting images that showcase the beauty of tourist destinations and entice users to embark on a journey as per the headline.
- Adding a call to action for booking trips to engage users in making reservations.
- Creating a dynamic shape with curves in the imagery to symbolize the enjoyment of vacations.
- Employing a minimalistic, fun, and fresh style to encourage people to travel.
- Incorporating the "About Us" and the offered values to provide users with a holistic understanding of the travel agency and its values.
- Designing dynamic destination cards with an asymmetrical, 3D model and shadows for visual appeal.
- Including call-to-action buttons to prompt users to book.
- Showcasing exclusive tours for couples and families, featuring images of couples and families on vacation.
- Finally, presenting testimonials from previous clients to demonstrate customer satisfaction with the provided services.
Following the wireframe, there were revisions that were immediately addressed in the High Fidelity design phase. Upon receiving approval, I proceeded to create the high-fidelity design.
The final result is the landing page for the travel agency, which I created as part of my UI/UX design report practice.
If you like what you see, don't forget the press the ❤️ icon and follow me Dribbble and other social platforms
Connect With Me On LinkedIn: https://www.linkedin.com/in/adiagung009/
See all Portofolio here : https://linktr.ee/adiagungn
Following the wireframe, there were revisions that were immediately addressed in the High Fidelity design phase. Upon receiving approval, I proceeded to create the high-fidelity design.
The final result is the landing page for the travel agency, which I created as part of my UI/UX design report practice.
If you like what you see, don't forget the press the ❤️ icon and follow me Dribbble and other social platforms
Connect With Me On LinkedIn: https://www.linkedin.com/in/adiagung009/
See all Portofolio here : https://linktr.ee/adiagungn