Dona Florinda | Rebranding

Dona Florinda is a high-quality natural and vegan cosmetics brand that aims to offer more conscious consumer alternatives, with versatile products that integrate the maximum amount of natural properties in a single cosmetic. The brand also has political and social positioning in its DNA, contributing with actions and the return of profits to social causes.The brand's name is a tribute to its creator's grandmother and the "F" in the logo refers to her signature. The hands as graphic elements in the visual identity represents the expressiveness and sense of community that the brand has, which enhanced its products by creating a great visual dynamic. The flowers refer to nature and the plurality that embodies its audience. Dona Florinda is proving that hope aligned with attitudes of change can indeed be instruments of transformation.