ROI Hunter is renowned for its product performance management platform. This advanced tool seamlessly collects product-level data from retailers' channels and custom sources, combining it with their catalogue. As a result, they can gain insight into the performance of individual products and identify the best ways to enhance it.

Problem

ROI Hunter sought assistance in enhancing their market presence. Due to recent changes made to their branding and value proposition, they sought assistance in realigning their website with their updated corporate identity and messaging.
 In addition, they wanted to improve the information flow on their website, enabling their website visitors to understand what ROI Hunter is about with ease.

Solution

Following a thorough user experience analysis that highlighted potential issues with the current website's usability, such as cluttered design and visual overcrowding, we focused on optimizing user experience. We wanted to make the entire website more user-friendly, intuitive, and satisfying to navigate.

Value delivered

We implemented a visually cohesive homepage design, aligning it with the company's new brand identity. To achieve a modern look, we simplified the color palette, replaced stock photos with authentic real-life images, and eliminated shadows, resulting in a clean and contemporary aesthetic.

See the full case study here

Designers: Karolina Ignaszak, Kinga Olszewska | Developers: Wojciech Kalbarczyk | Project Manager: Anna Michałowicz | Quality Assurance: Agata Gałka

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