Luxury Escapes: Brand metaphor
Luxury Escapes
Digital design system for a custom
adventures app based in Sydney
The “Quality Moments” design concept for Australian Luxury Escapes focuses on conscious presence in each beautiful moment, providing a space to breathe and time to unwind. The brand experience is rendered flawless through the user interface by applying a calm palette and a discreet typeface pairing, emphasizing striking contrast and subtle nuances. All of this serves as a backdrop for emotional landscapes, giving the impression that a person has just stepped out of the frame.
Anastasia Butrym | Creative strategy director
Ivan Vasin | Creative director
Viktor Akifyev | Art director
Daniil Svetlov | Motion designer
Yanina Sharipova | Lead digital designer
Nadezhda Melnikova | Illustrator
Stas Panfilov | Project manager
Anna Eremina | Project manager
Sharon Ben Jacob (Luxury Escapes) | Senior product manager
Amanda Tansi (Luxury Escapes) | Director of design
Chobe Keedle (Luxury Escapes) | Lead product designer
Tyler Yang (Luxury Escapes) | Engineering manager
Vasilii Kolesnik | Head of content
Kate Shcherbakova | Content producer