Naming & Branding Falke

✽ Challenge

Positioned within the construction industry, the brand sought a name that would reflect qualities such as robustness, durability, resilience, and solidity.

✽ Solution

The name "Falke" is derived from German and translates to "falcon" in English. The falcon symbolizes both spiritual and physical strength, entrepreneurial spirit, and the ability to quickly adapt to new conditions. The choice of colors enhances the brand's strength and simplicity, making it well-suited for applications on monochromatic packaging, which should stand out prominently on a construction site.