PolyAI Rebrand
“A premium brand for the leading voice assistant technology.”
PolyAI's off-the-shelf identity belied its enterprise capabilities. It was time to look and feel as premium as the product.
They needed large enterprises to shortlist them as a viable option, but their identity didn’t convey the reassurance those titan accounts needed to feel confident. The brand was void of a deeper story that showcased its strengths, aspirations, and dedication to being human-centric.
PolyAI’s human-centered approach was a strong differentiating factor that we could leverage in brand strategy into an ownable position — one that centered on the many different contexts of conversations and the challenges facing both contact center leaders and enterprise businesses at large.
Head to our latest case study to get the full scoop: https://focuslab.agency/work/polyai
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