Branding Hellen

The icon forms an elegant monogram of the letter "H," with a seamless flow from start to finish, evoking a sense of endless continuity.The typography of the name is both distinctive and stylized, incorporating reimagined classical elements.The color palette balances the foundational neutrality of black with a deep, sophisticated red alongside a softer, pastel pink. This combination, distinctly feminine yet not overt, effectively communicates with the target audience.