Naming & Branding Chemtier

The name "Chemtier" is a meticulously composed amalgamation of "Chem," symbolizing chemicals, and "Tier," representing a level or platform. The name also plays with the word frontier, which relates to the strategic positioning of the company as an intermediary between companies in different countries.

This name perfectly encapsulates the core of their business model, embodying Chemtier's mission to connect the Brazilian market with global chemical manufacturers. The design draws inspiration from the periodic table's structured layout, featuring a stylized typography that exudes a modern, sleek, and robust aesthetic.