Meet the New 500px

Heeeeere weeee goooo! At Focus Lab, we are super excited to introduce the rebrand of 500px! For the past couple of months, we’ve been hard at work with the awesome team over at @500px to deliver a new identity that is relevant, engaging, and distinct.

This was one of the first projects I started working on when I joined Focus Lab and I couldn’t be happier with the way it turned out.

If you have time, please check out the red carpet 500px rolled out for this thing > http://meetthenew.500px.com. It goes further into the rationale behind the logotype and mark, there’s a short video of our process, and some bad ass animation by my man @William Kesling.

Big ‘ole thanks to @Bill S Kenney and all of the @Focus Lab crew for their input during this process, and @Summer Teal Simpson for her brand strategy magic.

Photo by: Devesh Tripathi