Big Yak Mandarin Workshops

Big yak is a company that offers lesson of mandarin language. While researching colors for the project, I stopped by on colors used in Mandarin culture, to be precised 红色 (hóng sè) — Red. Logo is created based on the animal in the name of company, which is referring to deep meaning of yak in Tibet. When I was at the process of choosing fonts, I came across a problem. I wanted to show oldness, and tradition of culture and at the same time to be modern. The font I choose was a perfect match, and I'm really happy about how it turned out.