Challenges

The main challenge was to create something that actually stood out among other premium furniture brands. As this is a new brand so we had to make sure that the brand identity goes perfectly with their mission and vision and also their business. We had to create something that sets them apart from others. And on top of that, the visual identity and overall look and feel had to be cool and high end and also minimal and classic.

Results

We created a minimal and clean, yet very powerful and subtle visual identity system to capture the essence of the Cozio. The simple free flowing logo type gives a sense of classy and minimal and also approachable. We used very cool, muted and eye soothing colors to capture the target audience so that they look classy, expensive and also approachable. These color actually sets Cozio apart from its competitors and the final result is a Cool, Slick, Premium and Approachable looking Brand Identity Design.

COZIO Brand Identity Design | Luxury Furniture Brand

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