Athletic Footwear Ad - Case Study (Inspired by Nike)

This case study showcases a video commercial project inspired by the Nike brand. Please note that this project is a personal creative exercise and is not affiliated with or endorsed by Nike.

Initial storyboard and green screen footage shot for this project. The footwear was floated by a fishing line, then carefully rotated.

The concept evolved from the initial storyboard to focus on a 360 rotation of the footwear to place more emphasis on the shoe design itself. Then, a closeup footage was also used to bring out the air cushion.

After going through the process of color correcting, stabilizing camera movements, and replacing the background, I added a transitional animation to convey the "lighter" movement. Finally, the product logo was added. The project was created in Adobe Aftereffects.